- Sania Naz
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For Writers
Build a Story Brand through Storytelling
Should You Show or Hide Vulnerability in Your Storytelling?
Personal storytelling can use vulnerability in small ways...
A character admitting they are scared of losing something.
A narrator who says they do not know what will happen next.
A simple moment where someone drops their smile.
Vulnerability is not always sadness...
It can be hope.
It can be confusing.
It can be the feeling of wanting something and not knowing if you will get it.
I learned through my own writing journey. Readers do not fall in love with perfect words. They fall in love with honesty. Vulnerability is not a weakness in storytelling. It is the bridge that brings readers closer. It is the reason a simple line can stay in a reader’s mind long after the book is closed.
Many new writers worry that sharing too much will make their writing look messy. The truth is the opposite. When you hide the emotional truth, the story becomes flat. When you share a real feeling, even a tiny one, the story breathes. Story Brand strategy teaches that people connect with stories when they recognise themselves in them. Vulnerability is one of the easiest ways to create this reflection.
History gives us enough proof that vulnerability has always shaped timeless storytelling. Charles Dickens wrote about hardship because he lived it. Anne Frank wrote about fear, hope, and humanity from her small room. Their stories worked because they were honest. Readers felt they were not just watching a moment. They were living it with the writer. The truth was not heavy. It was human. That is what made people return to their stories across generations.
Science also reminds us why vulnerability in writing works. Neuroscientists explain that when readers sense real emotion, the brain releases oxytocin, the hormone linked with empathy and trust. Many scientific journals highlight how this response helps humans form social bonds. This means writing that carries sincere feelings makes the reader trust the narrator. It helps them feel safe. It helps them care. Even in the biotech world, researchers use storytelling to help people understand difficult treatments or new discoveries. The stories that stay with the public are often the ones that carry emotion.
When we speak about vulnerability, we often think of sharing big secrets. In truth, writer vulnerability often comes from small truths. It might be a quiet fear, a tiny disappointment, or a wish that feels too soft to say out loud. Psychology studies, including those reported by popular newspapers, news channels show that the human brain forms stronger emotional bonds when it senses honesty. When your story carries a real feeling, the reader’s mind reacts.
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